'Orbus Software', founded in 2004, has over 15 years' worth of experience, servicing more than 550 organizations, with over 60,000 end users. With offices in London, New York, and Sydney, Orbus Software is a leading provider of digital transformation software.
I was employed by Orbus Software for a couple of years and was part of the marketing team. I was well aware that this new product was fast approaching, so I pitched to the CEO and partners the importance of a brand refresh. After receiving the green light to proceed with the project, I began my research and brand development.
The end result is a clean and modern brand that has helped usher Orbus Software into its new chapter. During my time developing the brand, I designed and introduced an exciting new logo, as well as developed new colors, typography, tone of voice, and marketing collateral. After a successful launch, I assumed the role of a brand ambassador at the company to ensure the correct and successful use of the brand, which is still being upheld today.