'Logpoint' is a leading cybersecurity company based in Europe. Founded in 2012, they quickly evolved into a leading provider of SIEM throughout Europe and have since worked on creating a state-of-the-art security operations platform, ensuring organizations worldwide are more secure.
Since the company's launch back in 2012, the world of cybersecurity has grown. Each year, technology advances, but in doing so, cybercriminals are also adapting. This growth has seen many new companies enter the market, making it very saturated. So now, more than ever, it is important to stand out. Logpoint was still using the brand they launched with in 2012, which was great for their initial launch, but now they needed a brand that would confirm their status as a market leader.
As with any rebranding project, I first familiarized myself with the cybersecurity market by examining competitors, likely customer demographics, and how the entire market was evolving. Keeping trends, user accessibility, and market research in mind, I embarked on the process of designing a new logo and brand guidelines. After establishing the brand, I tackled the company's website first by building a comprehensive design system. This was a useful exercise, as the design system provided a single source of truth, enabling us to design elements instantly.
The end result is a modern logo that amplifies Logpoint's position as a "modern, young, and alternative choice" in the cybersecurity market. Since the launch of the new brand, Logpoint has experienced a surge in engagement and website traffic and has received positive reviews from employees, both new and returning customers.